The office market is slowly recovering from a deep depression. Managers are looking to more modern workplaces not only to meet future sustainability requirements, but also to entice employees from their homes back into the workplace. Škoda Auto recently moved to new offices, large media houses are changing their addresses, and Česká spořitelna, for example, is already looking at a modern building in Smíchov. Some authorities and public institutions are also looking for a new seat. However, many companies prefer the reconstruction of existing buildings.
Every real estate marketer wants to have a clear visibility on marketing campaigns performance in order evaluate the return on investment in terms of engagement, sales and actual revenue.
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Tereza Matejkova
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